Author Archives: Chris Kyme

About Chris Kyme

Starting as a copywriter I've been in the creative business for longer than I am comfortable revealing. Let's just say I've been in Asia (Hong Kong and Singapore) over 20 years. I've been fortunate to work with great people in agencies like Leo Burnett, Grey and Draft FCB (then just FCB). I've won awards here and there. But more importantly to me, I've built creative departments and grown young people who have gone on to enjoy fruitful creative careers. I still love what I do. I love the challenge of a nice fresh brief. And I love working for good clients who really get it.

The great divide

My old friend Mike Fromowitz recently posted a blog in Campaign magazine regarding the recent rise in start-up advertising and branding companies such as our own. It’s an increasingly common topic these days, and if you look around across Asia … Continue reading

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Is copywriting all nonsense?

Speaking as a seasoned copywriter, I like to think that on the whole I’m half decent at my craft. That I know how to string together a few words with the purpose of selling or persuading a reader on a … Continue reading

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Tourism Asia. One word says it all.

Tourism Asia. One word says it all. Something is going on in the world on Asian tourism advertising, and it can be summed up in one word. Literally. And it’s usually an over-the-top adjective. Incredible India. Amazing Thailand. Exotic Cambodia. … Continue reading

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China’s creative challenge

Just recently at the 2011 Cannes Lions awards, JWT Shanghai won the Press Grand Prix. An amazing achievement from an agency consistently producing the goods under the leadership of the visionary Lo Sheung Yan. Hopefully it will be seen as … Continue reading

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Relationships, the success factor.

Speaking as an experienced creative person I firmly believe that the most important factor in building a successful creative agency isn’t creativity. It’s the client relationship. Don’t get me wrong, I still have some creative fire in my belly after … Continue reading

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Why most outdoor is a complete waste of money

During a workshop I conducted a few years ago, I put participants through the old ‘three second test’. That is, I showed examples of some outdoor ads that I had gathered on my travels around town, but only for three … Continue reading

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